Michele L. Williams is an entrepreneur, business coach, and home care consultant dedicated to making a difference in the lives of her clients and the elder population. She works with aspiring business owners to help them build and develop their own home care agencies to serve senior citizens around the country. Inspired by events in her life, Coach Michele built a thriving business of hers before deciding to empower others to do the same.
Since entering the home care industry in 2013, Coach Michele has gained invaluable experience with non-medical in-home care, building a reputation as one of the best in her home state of Georgia. After launching and running Astin Home Care, Coach Michele pivoted to put her energy where it was needed most.
In her quest to help those with dreams of caring for seniors, Coach Michele provides training services for aspiring business owners. Her personal touch and lived experience serve those who are ready to take the next step towards owning and managing their own home care business.
“I am a Seed Thrower – the seeds I throw are the knowledge I share, which I have seen blossom into hundreds of beautiful flowers, i.e., hundreds of 6-7 figure businesses, over the years.”
“Backed by street-smart, tried and tested solutions learned the hard way over the last 9 years, I have helped hundreds of agency owners to scale their businesses to 6-7 figures in less than 12 months. My journey through the industry is real, and so are my solutions.”
“My greatest desire is to empower others, most especially underprivileged women, to achieve financial freedom by offering humane home care services to the elderly and others who need these services.”
– Coach Michele
Along with her husband Coach Rob, Coach Michele continues to help aspiring business owners across the country build the startup of their dreams. With over a million views on YouTube and an active following across social media, Coach Michele is personable, accessible, and ready to help those who seek to make a difference.