It’s 2019 and everyone is building a brand, and rightfully so. You want to be the one telling your story, not some estranged cousin. Personal branding is merely creating a reputation that you can be proud of, earn from and establish a legacy that speaks for you even in death.
Here are 5 ways to build a successful brand in 2019:
1. Define Your Target Market:
YOU CAN NOT MARKET TO EVERYONE!!!! I hope that was loud enough for the people in the back. Trying to market to everyone is marketing to no one. Finding your niche helps you to customize your marketing efforts for your ideal clients.
Many entrepreneurs aren’t seeing the revenue they want to see because they don’t know who their customers are. Social Media has elevated the customer service experience. You now have the ability to learn first hand what your clients like and dislike giving you real-time data.
2. Choose the Right Social Platform:
Social Media is awesome and I love it. It gives no names like myself the opportunity to share the same stages as BIG NAMES like Beyonce and TD Jakes. However, your efforts can be greatly diluted if they aren’t focussed on the right platform(s).
Take SnapChat for example; 78% of SnapChat users are between the ages of 18-24. This platform would not be the right platform for me because my target market is women between the ages of 25-44. Understanding each social platform will help you to streamline your efforts.
3. Great Content *Transparency with Strategy*
Share great content! Facebook was created to connect family and friends in one place no matter where they were in the world. Now, Facebook is like a digital coffee shop where everyone hangs out to get the latest *tea*. Cultivating great content consistently will help you to develop a tribe of people devoted to you.
Allow your audience to see some imperfections but ensure that it’s all apart of your marketing strategy. People love shopping with people they know, like and trust. Before creating the product or service build a tribe. Once you’ve built a tribe, you have people who you can sell your products to who will sell your products for you……can you see it? Tons of Reviews!!!! (Reviews sell products).
This is the part that separates the sheep from the goat. Everyone wants instant success and viral cred, BUT for 99.9 % of us, that may not happen. Consistency is the ingredient for massive success. One brick today becomes a wall tomorrow ‘no pun intended’, we build bridges here, but you get my point.
5. Follow Up:
I can not tell you how much money I made simply by going back to that person who expressed interest in my service a year ago. Life happens and people forget, but as a business owner your priority is your clients and it is your responsibility to FOLLOW UP!
Join me on Jan. 31. 2019 for Build A Brand Workshop where I will be helping women entrepreneurs learn how to build a successful digital brand.
Topics include :
Who am I?
What business idea should I start first?
The building blocks of digital success.
What is branding and why is it important?
Finding the social platforms right for you.
Analyzing your demographic and competition.
Tools for the trade.
Micro Influencer Marketing.
What makes me qualified to teach?
As a micro influencer, I have had the opportunity to share my expertise and be featured in the Readers Digest, US News and World Report, Interviewed by Elle Magazine. I have published in the Huffington Post many times. I have worked alongside TBN, Essence Magazine, BET and more. Through my brand, I Am Queen Magazine I have been awarded many opportunities to sit with and interview extraordinary minds.